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Find and validate a great idea
Overview to this Playbook
Intro (The Why & The Who)
The Goal - Helping you find focus!!!
1. Identifying Great Opportunities
The Scientific Mindset
Ideation Lenses
Early Research & Idea Screening
2. Needs Discovery
The Customer Discovery Mindset
Get Out The Building
Codify the problem context
3. Test & Validate Key Assumptions
The Lean Startup Operating System
Designing Great Experiments
Early Research & Idea Screening
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